About

In everything I do I seek the line between what I know and what I don’t. I feel this is the most interesting place to be, as uncomfortable as possible. I’ve got plus-minus 10 years experience thinking for local and global brands. I’m passionate about solving hard problems with compelling ideas. An art director by trade, these days I feel ever more comfortable with thinking, art direction, writing, designing and strategy. I like working for people and places where my energy goes into making the work as good as possible, not the other stuff.

 
In my spare time I carry a camera most places, seek out interesting people and practice mindfulness and meditation daily which binds every element in my life together. 

Recognition

Cannes Gold Lion
Cannes Silver Lion
Cannes Bronze Lion
Cannes Finalist x 4
D&AD Graphite Pencil x 2
D&AD Wood Pencil x 2
D&AD Finalist x 2
AWARD Silver Pencil x 5
AWARD Bronze Pencil x 2
One Show Finalist x 2
Spikes Gold Innovation
Spikes Bronze x 2
Spikes Finalist x 10
FWA Site of the Day
Webby Finalist
Beazley Product of the Year
Edison Awards Bronze


Exhibitions

Most Contagious London
London Design Museum
Art Gallery of NSW
A Type Of Show

Selected Press

It’s Nice That 1
Wired 1
Fast Company 1, 2
CNN 1
The Guardian 1
Contagious Magazine 1
Complex Mag 1
Creators Project 1
Business Insider 1
Cool Hunting 1, 2
Creative Review 1
Hype Beast 1, 2
Creativity 1, 2, 3
Adnews 1

Services

Campaigns
Content Direction
Digital Design
Gluten Intolerence 
Graphic Design
Identity Systems
Integrated Campaigns
Naming
One-off thoughts
Photography
Platforms
Strategy
Websites

Contact

+61 466 286 739
boets@me.com
Instagram
Linkedin