About

In everything I do I seek the line between what I know and what I don’t. I feel this is the most interesting place to be. I’ve got plus-minus 10 years experience thinking for local and global brands. I’m passionate about solving hard problems with compelling ideas. An art director by trade, these days I feel ever more comfortable with thinking, art direction, writing, designing and strategy. I like working for people and places where my energy goes into making the work as good as possible, not the other stuff.

 
In my spare time I carry a camera most places, seek out interesting people and practice mindfulness and meditation daily.

Work available upon request. 

Recognition

Cannes Gold Lion
Cannes Silver Lion
Cannes Bronze Lion
Cannes Finalist x 4 D&AD Graphite Pencil x 2
D&AD Wood Pencil x 2
D&AD Finalist x 2
AWARD Silver Pencil x 5AWARD Bronze Pencil x 2
One Show Finalist x 2
Spikes Gold Innovation
Spikes Bronze x 2
Spikes Finalist x 10
FWA Site of the Day
Webby Finalist
Beazley Product of the Year
Edison Awards Bronze

Exhibitions

Most Contagious London
London Design Museum
Art Gallery of NSW
A Type Of Show

Selected Press

It’s Nice That 1
Wired 1
Fast Company 1, 2
CNN 1
The Guardian 1
Contagious Magazine 1
Complex Mag 1
Creators Project 1
Business Insider 1
Cool Hunting 1, 2
Creative Review 1
Hype Beast 1, 2
Creativity 1, 2, 3
Adnews 1

Services

3D Rendering
Campaigns
Content Direction
Digital Design
Gluten Intolerence 
Graphic Design
Identity Systems
Integrated Campaigns
Naming
One-off thoughts
Photography
Platforms
Strategy
Websites

Contact

+61 466 286 739
boets@me.com

Instagram 
Linkedin